TSAE Webinars

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Advantages of Participating in Webinars

FAST
No wasted time here. Get right to the heart of the matter in a 1-hour blocked presentation and 15-minute Q & A, designed to fit your busy schedule.

CONVENIENT
No airlines. No travel. No time out of the office. Listen from the comfort and convenience of your desk and at your own time.

EASY
A computer with Internet access is the only equipment you need. 

IDEAL FOR MULTIPLE PARTICIPANTS
As many people as you want can listen in - at no extra cost to you.

AFFORDABLE
Priced at $55 for TSAE Members and $90 for non-TSAE Members, it is a fraction of the cost of travel and attendance fees of other conferences and seminars.

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Get the Education You Want
on Your Own Schedule

View a list of archived sessions available for purchase.

 

 

 


E-Communications and Your
Mobile Marketing Strategy

 Thursday, October  8
 11:30 am to 1:00 pm
In Your Office
 $55 Member, $90 Non Members

Presented by
Warren McKenna
Founder, Warren McKenna Design Group

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As more of your members make the shift from office desktops to mobile PDAs, how can you be sure your message is coming across clearly?  Learn how your association can incorporate mobile marketing into the overall marketing strategy and hear how some associations have successfully implemented mobile marketing techniques.

This topical webinar will cover:

  • The foundation of your overall marketing strategy and best practices
  • Effective mobile marketing for associations
  • Investment in mobile marketing and metrics to measure ROI
  • How mobile marketing fits into an overall strategy
  • What can a PDA do to help reconnect relationships with members
The foundation to an effective e-marketing strategy is to maintain the continuity of your association’s brand.  Learn how to develop an effective e-marketing strategy with Warren McKenna, a marketing & branding expert.

About the presenter: Warren McKenna is an international marketing executive with over 15 years experience driving revitalization of customer-facing brands. Building on his corporate background, Warren founded The Warren McKenna Design Group. Warren leads the branding, identity, and design agency dedicated to delivering Return on Experience® (ROE) a trademark and brand promise developed to increase awareness, drive action, and achieve competitive advantage by revitalizing the customer experience.



 


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